Frequency: The Official AdsWizz Podcast

Insights on Innovation and Identity in Audio Advertising with AdsWizz's Brian Gilbert

Episode Summary

In this episode, we sit down with Brian Gilbert, Vice President of Programmatic Operations at AdsWizz and an expert in audio advertising and strategic partnerships. Brian dives into the world of digital audio, exploring the evolving regulatory landscape, the importance of identity solutions like Unified ID 2.0 (UID2), and the shifting dynamics of global ad demand. He shares insights into how AdsWizz and Pandora are driving innovation in audio, navigating the impact of privacy regulations, and offering strategies to bridge the gap between audio consumption and ad spend. This conversation is packed with valuable insights on the future of digital audio for publishers, advertisers, and tech enthusiasts alike.

Episode Notes

• UID2 Integration: A significant portion of the episode covers the implications of Pandora's integration with Unified ID 2.0, making it the first audio platform to adopt this identity solution. Brian explains the benefits for publishers and the potential long-term impacts on the industry.
• Regulatory Challenges: The conversation shifts to regulatory issues and how AdsWizz navigates the complexities of compliance across different global markets.
• Key Takeaways for Publishers: Brian emphasizes the importance of being proactive in understanding new technologies and trends, and advocating for open discussions within the industry to foster growth.
• Final Thoughts: Closes with Brian's predictions on the future of audio identity solutions and advice for publishers looking to adapt to the rapidly changing landscape.