Frequency: The Official AdsWizz Podcast

Redefining Data Privacy in Digital Audio with Emma Raz from NumberEight

Episode Summary

In this episode, Emma Raz, Commercial Director at NumberEight, explores the challenges and opportunities of balancing stringent privacy regulations with effective listener engagement in the evolving digital audio landscape. Discover how a "privacy by design" approach is transforming audience engagement, as Emma explains the shift from traditional identifiers to more anonymous, cohort-level targeting. The discussion also highlights the potential of privacy-centric advertising and provides insights into the future of digital media, emphasizing storytelling and cross-channel data utilization to build deeper connections without compromising privacy.

Episode Notes

• Introduction: Emma Raz and highlights her background and expertise in data privacy and commercial operations.
• The Contextual Shift: Emma explains NumberEight's innovative, privacy-first approach to data, moving away from personal identifiers towards contextual targeting, enabling live and adaptive marketing.
• Life Moments in Advertising: A breakdown of “life moments” as a means to personalize ads, catering to real-time activities of users to create effective, non-intrusive advertising.
• The Privacy Paradox: Insights into balancing effective data collection with privacy, discussing user trust and transparency as central to future developments.
• Podcasting and Digital Audio Trends:  Emma discusses the growth of podcast ad spending and the unique opportunities for data-driven insights in the podcasting space.
• The Future of Targeting: Predictions and insights on where the industry is heading in a post-cookie world, including NumberEight’s roadmap for embracing cross-channel, real-time insights.