Frequency: The Official AdsWizz Podcast

Insights into the Hispanic Audience and the Future of Podcast Monetization with Uforia's Hernán Garcia

Episode Summary

Hernán Garcia, Director for Podcast Development at Uforia, the audio division of TelevisaUnivision, joined the show to discuss the evolving landscape of podcasting and digital audio. The conversation explored the relationship between TelevisaUnivision and AdsWizz, their pioneering role in podcast advertising, and Hernán's thoughts on industry trends such as video integration, hyper-targeting, and monetization strategies. Garcia also shared insights into catering to the Hispanic audience and the importance of cultural relevance, emphasizing how advertisers could better connect with this rapidly growing and economically influential demographic. Additionally, Hernán provided advice for creators on prioritizing audio storytelling over video and reflected on the importance of programmatic advertising for monetization.

Episode Notes

• Hispanic Audience Insights: The U.S. Hispanic community holds significant economic influence, making it essential for advertisers to use culturally relevant and customized messaging to connect with this audience effectively.
• Content Strategy: Uforia curates content carefully to maintain brand trust and authenticity, partnering with creators who align with their values.
• Programmatic Advertising: Highlighted as a key method to quickly monetize unexpected growth opportunities.
• Advice for Podcasters: Start with audio, and build a solid foundation before expanding into video. Focus on authentic storytelling.
• Future Plans: Expand the creator network and continue producing quality content. New projects include a Spanish version of The Happiness Lab and spin-offs from other popular broadcast shows.