Frequency: The Official AdsWizz Podcast

Insights from AdsWizz's Aimi Knowling on Podcasting's Evolution

Episode Summary

In this episode, we sit down with Aimi Knowling, Senior Marketing Manager of Sales Enablement at AdsWizz. Aimi reflects on her experiences, sharing insights into the growth and future of the podcasting industry. From navigating the bustling podcast ecosystem to the innovative strategies behind building brand awareness, Aimi dives into her team’s mission to capture qualified leads and elevate the role of digital audio worldwide. We also explore the increasing globalization of podcasting, the impact of recent advancements in podcast monetization, and predictions for the industry’s future.

Episode Notes

• Aimi reflects on her second time at the podcast event, highlighting the growth in attendance and new connections, as podcasting continues to move from a niche medium to a mainstream platform for global engagement.
• Unexpected benefits from their booth placement contribute to increased brand awareness, reinforcing the need to adapt marketing strategies to different regions for maximum impact.
• Aimi emphasizes the importance of targeting qualified leads as Ads Whiz focuses on the monetization phase of podcasting, with exciting advancements driving innovation in the digital audio space.
• She discusses podcasting’s global rise, transcending traditional media boundaries, with technology playing a key role in fostering meaningful connections worldwide.
• Aimi expresses excitement about upcoming events like Podcast Movement, where further innovation and growth in podcasting are expected.
• She predicts the continued global expansion and professionalization of podcasting, positioning it as a major force in the media landscape.