Frequency: The Official AdsWizz Podcast

Innovating In-Game Audio with Christian Facey of Audiomob

Episode Summary

In this episode, we talk with Christian Facey of Audiomob. Christian discusses Audiomob's innovative in-game audio advertising, a non-intrusive ad format that fits seamlessly into mobile games. He shares insights on Audiomob’s user growth, the gaming industry's evolution, and how markets like the U.S. and MENA drive growth. He highlights the opportunity for advertisers to reach gamers with personalized, engaging ads that outperform traditional media. Christian also shares a successful Mountain Dew collaboration and offers a glimpse into Audiomob's future plans.

Episode Notes

• In-game audio advertising is revolutionizing the gaming industry, offering non-intrusive ads that outperform traditional formats in engagement.
• Gamers represent a uniquely engaged audience, providing advertisers with prime opportunities to connect.
• Audiomob, a leader in the space, has rapidly grown its user base and expanded into key markets such as the U.S. and MENA.
• Collaborations with major brands, like PepsiCo’s Mountain Dew campaign, showcase the effectiveness of contextual targeting in driving engagement and brand recall.
• By leveraging cutting-edge technology and adhering to ethical guidelines, Audiomob is shaping industry standards and the future of in-game audio advertising.