Frequency: The Official AdsWizz Podcast

From Incubation to Monetization with Tariq Basraoui of Big Pond Podcasts

Episode Summary

In this episode, we interviewed Tariq Basraoui, CEO and Co-Founder of Big Pond Podcasts. Tariq talked about the maturing podcasting landscape, offered insights on YouTube's growing influence in podcasting, the potential of host-read ads, and challenges around standardizing measurement, and gave an overview of podcast advertising, focusing on brand safety, transparency, and dynamic ad insertion. Tariq emphasized Big Pond's commitment to helping creators of all sizes grow sustainably and effectively.

Episode Notes

• About Big Pond Podcasts: Tariq explains what Big Pond does as a podcast incubator and how they help podcasters monetize and grow, treating it like a tech startup with a strong focus on segmented growth and lifecycle management.
• Podcast Movement Vibes: Tariq shares his enthusiasm for Podcast Movement 2024, likening it to a "summer camp" for the podcast community.
• The Untapped Potential of Podcast Advertising: They discuss the importance of targeted advertising that meets the audience where they are, emphasizing host-read and programmatic ads.
• YouTube and Podcasting: Tariq offers his take on YouTube’s role in the podcasting ecosystem, highlighting its dual functionality as both a video and audio platform.
• Challenges in Podcast Advertising: The conversation covers the challenges of standardizing measurement in podcast advertising and how greater transparency could unlock more opportunities for podcasters.
• Host-Read vs. Dynamic Ads: A deep dive into the power of host-read ads and how dynamic ad insertion can provide a more effective advertising strategy.
• Growth and Monetization Insights: Tariq talks about the importance of providing support to creators of all sizes, ensuring that even small podcasts can access monetization opportunities