Frequency: The Official AdsWizz Podcast

The Impact of New Technologies and Global Reach with Lagardère's Laurent Dauron

Episode Summary

THIS IS A SPECIAL EPISODE SPOKEN IN FRENCH. In this episode, we catch up with industry expert Laurent Dauron, Director of Digital Operations & Yield Management from Lagardère Publicité News. We dive into the evolving world of digital audio, discussing how new technologies are reshaping podcasting and advertising. Laurent shares insights on the global trends impacting audio publishing, the challenges of measuring advertising effectiveness, and the unique role that digital platforms play in connecting with audiences worldwide. Tune in to explore how audio is revolutionizing media and why brands need to prioritize digital strategies.

Episode Notes

• Emerging trends in digital audio, including advancements in podcasting, streaming services, and the rapid growth of audio advertising.
• The impact of digital audio on traditional media and the need for continuous adaptation to stay competitive.
• Strategies for measuring the effectiveness of audio ads and overcoming associated challenges.
• The role of global platforms in reaching international audiences and delivering localized content.
• Audio's potential as a powerful tool for brands to create authentic connections with listeners.
• The future of advertising lies in leveraging cutting-edge technology to personalize and optimize content delivery.