Frequency: The Official AdsWizz Podcast

Empowering Latino Voices in Podcasting with Genuina Media's David Gonzalez

Episode Summary

We sat down with David Gonzalez, Co-Founder and CEO of Genuina Media, where he discussed the challenges and opportunities for podcasting in Latin America. Topics included the gap in monetization for Latino podcasters, brand collaborations with companies like Mazda, and the integration of tools like Simplecast to help podcasts monetize and grow. The conversation also touched on the importance of culturally resonant advertising for the growing Latino audience and David’s vision for bridging the gap between brands, podcasters, and audiences.

Episode Notes

• Podcast Movement Experience: David discusses his experience at Podcast Movement and the importance of networking and industry collaboration.
• Partnership with Sounds Profitable: Focus on translating podcast insights into Spanish and sharing knowledge with the Latin American podcast community.
• Monetization Challenges: Many Latin American podcasts are still struggling to monetize through audio, largely depending on YouTube for revenue. David discusses how Genuina Media is changing this dynamic.
• Brand Collaborations: Highlighted successful campaigns with brands like Mazda, focusing on tailored advertisements for specific demographics, and the importance of dynamic and targeted ads.
• Technology in Podcasting: David's insights on using attribution tools like Podscribe for campaign transparency, optimization, and real-time performance analysis.
• Future of Podcasting: The importance of culturally resonant ads and the role of Genuina Media in helping brands navigate the Latino market.
• Audience Expansion: By 2027, Latin America is expected to have more podcast listeners than any other region, presenting significant opportunities for growth.