Frequency: The Official AdsWizz Podcast

Behind the Scenes of Global Audio Monetization with AdsWizz's Thema Archer

Episode Summary

In this episode, we sit down with AdsWizz's very own Thema Archer, Senior Account Executive, to uncover the intricacies of digital audio marketplace management. Thema shares her expertise on how a marketplace of 150 publishers, including web radio, podcasts, and text-to-speech, comes together to provide buyers with seamless ad opportunities across Europe. She discusses how her team manages relationships with sales partners, ensuring inventory diversity and market readiness. Plus, discover how SoundCloud and SiriusXM's collaboration is breaking new ground in the UK podcast space. Listen in as Thema reveals how audio advertising is evolving to meet the demands of a growing, dynamic, and global audience.

Episode Notes

• Overview of the digital audio marketplace and its diverse publishers (web radio, podcasts, game publishers).
• Thema’s role in supporting European sales partners and ensuring smooth inventory management.
• Collaboration with SoundCloud and SiriusXM for UK podcast representation.
• Reflections on the Podcast Show in London and the future of podcasting.
• Insights on the growth of ad formats like host reads and sponsorships.
• The low barrier of entry for podcast creators and its impact on underrepresented communities.
• Predictions for the future of digital audio, focusing on the deeper integration of creators and their audiences with brands, especially on platforms like SoundCloud.