Frequency: The Official AdsWizz Podcast

Amplifying Africa with Atunwa Digital's Mac Maison

Episode Summary

We sat with Mac Maison, Co-Founder of Atunwa Digital, who gave us some insight into the evolving landscape of digital audio and podcasting across Africa. Mac provided insights into the growth of streaming, the challenges posed by data costs, and the opportunities emerging from the continent's young and rapidly expanding market. He also discussed the development of digital infrastructure, the critical role of authentic local content, and how partnerships with platforms like AdsWizz were helping to drive monetization. Additionally, he broke down the importance of programmatic advertising and transparency as essential drivers of growth in the digital audio space.

Episode Notes

• Partnership with AdsWizz: Mac talks about his long-standing partnership with AdsWizz and how it supports audio monetization across Africa.
• Podcast Movement Conference: Mac shares his experience at this year's conference and the value of in-person networking.
• The African Market: The continent has a very young audience, with most under 21. Digital adoption is increasing due to falling data costs and more engaging content.
• Technology in Africa: Mobile adoption has made digital streaming more accessible, despite challenges with data costs.
• Advertising Opportunities: The growing online audience is attractive to advertisers, and programmatic advertising is on the rise.
• Focus on Transparency: Atunwa Digital prioritizes transparency, sharing data openly with partners and educating publishers.
• Advice for African Podcasters: Stay authentic and focus on local content to better connect with audiences.
• Future Plans: Atunwa Digital aims to lower barriers for content creators and expand partnerships across the African digital space. Mac encourages African creators and those in the diaspora to connect with Atunwa Digital for collaboration.